Yami Korean Cuisine was established in December of 2013 and has been recognized as the only Korean restaurant of its kind in Lincoln, Nebraska. The restaurant specializes in using healthy products that are freshly prepared at the start of every order. Today, Yami Korean Cuisine is still recognized as the only one of its kind in Lincoln and envisions itself to have a long and success future.
While Yami Korean Cuisine has stood alone to gain popularity amongst the Lincoln community, the challenge has been brought forth to continue that popularity. Using an array of ideas to keep that spark alive, our team decided to go with to-go menus, gift cards and social media as necessary means. |
To Go Menus
During a typical lunch period, Yami is constantly competing against all restaurants that are fast, filling, inexpensive and relatively close. Along with that, many people have a predetermined perception about Korean food and their lack of knock ledge can often deter them from trying this style of food.
To Go Menus will provide awareness of the restaurant and inform future customers what Korean food truly is. These menus will give people enough time to determine what type of lunches they could be experiencing. |
Gift Cards
Gift Cards will also help keep the popularity afloat. With having gift cards, customers would be placed in a situation where they would need to go out and experience the restaurant along with using their gift cards.
Along with the idea of gift cards, we came up with an idea to hide gift cards around Lincoln and use Twitter to give hints on where they might be located. This will generate buzz and awareness around the community and help generate new customers. |
Social Media
Through social media platforms such as Facebook, Twitter and Instagram, Yami will be able to reach out to current and future customers. Yami will be able to share posts such as the decor of the restaurant, certain items on their menu and even some behind the scenes shots.
Using pictures will drive Yami's posts to new heights and attract an array of customers. |